Social noise has tripled since the 1980's. Everyone has a smartphone and earphones. There's neighborhood noise. Traffic has increased. Noise is everywhere.
For companies trying to get attention online, it's about likes, tweets, and views. Audience is the new currency for measuring a brand's value. But how do companies get people to sit up and listen to their marketing messages amid the din of social media, blog posts, and updates? And how do they overcome the public's well-deserved cynicism about advertising, albeit gussied up for the digital age?It can be done. Click here to find out more.